Wall Street Watch Product Review

You might think product reviews are helpful, or you might think they're just a collection of unprofessional rants from lonely people screaming at the top of their lungs for someone to listen to in the safety of anonymity. I don't know.

But this relatively new method of creating buzz when a new product hits the market has more impact than you might think. Not only is this a good way for you, as a customer, to gain extensive knowledge about the product you want to buy, but the collective voice that comes together when it adds up also follows a familiar formula: That is, the sum exceeds the value of the part.

The consumer enthusiasm generated by aggregating reviews is so powerful and profitable that leading companies have conducted in-depth scientific research in this area. For publicly traded companies, an avalanche of bad reviews online could disrupt the luxury buying and selling of high-density fiber optic cables and cause the value of commodity stocks to plummet. The connection between the two is stronger than many people realize. The truism that there is power in numbers becomes even more valid when we connect the dots between consumer ratings and the stock market. Gordon Gecko trades.

Market experts were faced with the challenge of analyzing the deep connections between the two, sifting through over 350,000 reviews, and comparing them to the sensitive herd psychology of finance's inner sanctum. But most importantly, their conclusions strengthen the theory about stocks. The market price of the item in question is closely related to the general consensus of the online audience.

The link was particularly strong if the overall rating was negative. Corporate executives and CEOs are increasingly turning to ordinary people with broadband connections and opinions. Additionally, research shows that expensive advertising campaigns can't turn ducks into swans, but when the jury doesn't decide the outcome and the verdict is slim, it can create positive momentum and break the tie. He can turn the situation into a transformational victory. The sentiments between online pundits and big financial companies also show greater similarities than previously thought. Just as the wealthy and powerful all tend to value their personal opinions, a slight movement in one direction can set off a landslide of opinions in the same direction. Real estate agents start yelling, “Sell!” as if it were a spinal reflex deeply embedded in the fabric of what makes us human.

Therefore, there is clear evidence that the bond between customers and those at the top is becoming stronger and stronger, as knowing people's real opinions first-hand is irresistible and transforms into something it was not originally.

So when you read the writing on the Great Wall of Internet forums, depending on which side of the fence you're on, you may find yourself shaking in your boots. Thank your lucky stars. But the text always says the same thing: product reviews continue to exist, and their importance continues to grow.

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