Touring Is About Promoting And Selling Music

You've signed with a reliable music distribution agency, you've sold your music online, and you've developed a supportive fan base. Do you want to go? Live performances at clubs, bars, and, if possible, concert venues? If the answer is yes, start writing about your journey.

Here's how to book a tour (and ultimately, promote and sell music):

1. Hire a tour operator.

With careful planning, you should focus on yourself, the other person, or one of the group members to arrange the travel dates. The right person for this role must be organized and have good communication skills.

2. Set a date range. You should plan four to six months for your trip. A travel request and months of contact, tracking, and troubleshooting. There are different application requirements for places, some for only one month and others for six months. While you are scouting or scouting venues, you should always be in touch with local media, promote concerts, and continue to promote the artist's or band's music. Use this space to promote your music.

3. Choose your itinerary.

You have to think about going straight. You cannot book travel dates to places that are too far away. Consider payment options for driving time, vacations, and locations. Most cities want to "pay to play,"  otherwise you don't have to pay a penny. Smaller cities tend to pay higher prices and have an easier time getting reservations.

4. Contact the site.

Now that you've checked out the site, figure out who you should talk to (called music promoters). Send an email, private message, call on Facebook or MySpace, or fill out their standard contact form. Personalize your message and sell your stuff, but doing music promotion means selling music. Remember, on tour, you are promoting your own music, but the most important thing is what the promoter wants: the result. They don't care about good music or artists; they just want to buy tickets. You can visit free search database sites like byofl.org or onlinegigs.com.

5. Track the location.

Please check the site to make sure you have a place to play. Submit an ad or detailed information to display on their website. Don't forget to follow up before the trip. If something doesn't work, get creative. Contact local residents, radio stations, churches, newspapers, or companies that need artists or painters for events—special parties, in-store displays, radio interviews—all good.

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