The Future Of Mobile Applications

The average Indian consumer has 36 apps installed on their device. It's a harsh reality that many apps get deleted after first use, often due to user experience or latency issues. The Drum spoke to International General Manager Ian James about how voice assistants are creating advanced opportunities for brands to build direct relationships with consumers. The Best Mobile Application Company in Hyderabad

The future of the app lies in its three main areas:

Speed and efficiency: The mobile app environment runs faster compared to the mobile web. This speed allows consumers to access content faster, resulting in an overall experience of delivering the right message at the right time. 62% of retailers prefer shopping and browsing through apps because the experience is more personalized and purchases are faster.
Accuracy and yield: Apps have driven growth in features such as location accuracy and voice search. The app creates a kind of "pinboard" about things that interest you. Express your individuality through what you like, where you go, and what you do in a trusted environment. This interest "board" generates precise and accurate insights that can benefit the user experience and help publishers improve their apps themselves. In fact, 72% of media sellers who provide accurate data to brands saw their inventory revenue increase by more than 50%. Reliable access: Consumers can download their favorite apps to their devices and have access to relevant and useful content. With this way of presenting in-app experiences, consumers say they are more willing to share their data in exchange for a more personalized experience.

Is it sustainable?
A consumer spends 85% of his time within apps on his smartphone, but he only uses five apps very intensively. Some might say this is not a sustainable future for apps. However, app revenue is rapidly increasing, and this upward trend is expected to continue. To keep up with rapid digital growth, publishers need to develop apps more closely aligned with consumer needs and take into account all upcoming technological developments. Consumers now expect experiences to be fully personalized and tailored to their location.

Apps are ideal for optimizing these opportunities through the intelligent use of technology and data services.

Location-based services are a rapidly growing category that provides localized, relevant advertising in a trusted app environment. We define places to go, behavior patterns, and interests, turning demographic data into valuable insights for marketers.
Mobile wallet technology is also advancing, allowing for fast and efficient transactions 'on the go'. Voice technology: The industry will see the rise of voice marketers within the app ecosystem. Mobile apps become more sustainable by connecting brands, apps, content, and consumers more closely.

How do people support the creation and discovery process? 
Consumer insight is one of the most powerful tools a marketer or publisher can have. Knowing where your audience is and what their interests and habits are not only allows you to speak to them in the right way with the right message, but also helps you understand the context and improve engagement in the future. We offer you the golden ticket to inspire innovation. How do apps influence consumer purchasing behavior?
Mobile applications are changing the way brand marketers connect with consumers. A study conducted by Verve with Wildness found that 95% of in-store purchases are influenced by mobile advertising. Whether it's direct involvement in advertising or just exposure that prompts consumer action, 

A generation that has never lived in a world without mobile phones wants interactive apps and advertising. Driving relevance and personalization is key. A recent study by Verve and Census Wide found that consumers are twice as likely to respond to location-based mobile ads as to general ads.
Make a good impression. It's important to have a solid strategy and goals in place to ensure you provide your audience with the most relevant and timely content possible from the first impression.
Own this data: Publishers in the mobile app environment have the potential to leverage a wealth of high-quality data. Publisher apps have access to device movements, which can have a positive impact on inventory revenue. This enables premium brands to advertise on the app through the intelligent use of consensual first-party data. Think about your audience. Be creative: Good creativity is very important. There's no point in having a sophisticated app environment, leveraging premium first-party data, and serving annoying, targeted ads. Publishers should work with data intelligence and creativity experts to ensure their users' experiences are fully optimized.

Please consider. Consumers are sitting at their desks, browsing their favorite apps, and wondering where to go on their lunch break. Brick-and-mortar retailers serve ads in creative formats that are localized to the device and relevant to that user. Consumers tap the ad to find the coat they've always wanted to buy. Consumers go blank, scroll through a creative ad format, and see a map showing that the store is actually a three-minute walk away. When a consumer leaves the office, GPS location signals track the movement of the device, allowing the consumer to travel efficiently to the store. When a consumer enters a store, Bluetooth beacon technology tracks their device within the store.

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