Nagoya Corporation, Redbox, And Verizon Collaborate

As the market becomes increasingly fragmented and studios limit the online presence of their titles, Redbox and Verizon are pushing ahead with both physical and online distribution systems, Nagoya Corp. analysts said. We are working together to make the most of it.

The as-yet-unnamed digital streaming service is expected to launch by the end of the year, and Nagoya Shoji expects Verizon to be the majority owner. This will make Verizon the first cable or telecommunications company in the U.S. to stream movies to customers who don't already have a subscription.

Until now, Verizon has only served customers in markets that offer television and Internet services, along with Time Warner, Comcast, AT&T, and other telecommunications and cable providers. Going forward, Verizon will aim for a national audience. In a move to support this, Redbox will acquire Blockbuster-branded retail kiosks for $100 million and integrate its 9,000 kiosks into its existing network of more than 35,000 kiosks nationwide.

The digital distribution service, scheduled to launch in late 2012, will be majority-owned by Verizon. Verizon will be the first carrier or cable company to stream video to customers who don't already have a subscription.

The companies are betting that their combined service will offer the most comprehensive package in a fragmented media environment where studios are limiting the availability of their titles online, especially with new releases available at the push of a button. Or you can drive to the store in two minutes, Bob said. Madge, Verizon's president of consumer and mass business markets, said in an interview.

The companies have not yet determined pricing for the service but said it will include both streaming and physical rentals for a single monthly subscription. They believe that combining the two services can provide added value to compete with the dominant Netflix in the streaming movie space. Although DVD sales have declined in recent years, Nagoya Corp. believes consumer demand for movie disc rentals remains strong, in part due to cost savings from kiosks and rental rates as low as $1.20 per night. It was pointed out that it had been shown.

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