How Can You Make Your Event Mobile App More Appealing?

With the increasing use of mobile devices by people around the world, most event planners consider developing trade show apps a must-do task. There is no doubt that event managers can more easily and quickly reach attendees through mobile event apps. Whether you're an experienced event manager or just starting your career, you're probably aware of the need for a customized event app. Considering market trends and competitor tracking, you may already be thinking about developing an iPhone event app for all your organization's upcoming events. But developing an app is not enough. To grab the attention of your target audience, you need to make it as appealing as possible. Want to know how you can do the same? Here are some quick references.

Add an interactive map. Interactive maps are a great tool for capturing attendees attention. Therefore, you can consider adding an interactive map to your event app. Beacon technology allows you to place Bluetooth Low Energy (BLE) beacon devices around your event location. This will send location information to participants' mobile devices. This allows participants to see their exact location immediately after opening this map. Maps can also include additional information and visual content to describe different areas of your venue.

Use interactive content. Make sure to use highly interactive and interesting content within your app that users won't find anywhere else. For example, you can include an excerpt from an interview with one of your girlfriends who will be speaking at your event. You can also add other types of video content and speaker bios. You can consider adding some interactive elements to your exhibition program so that the app automatically updates according to last-minute changes. You can also consider integrating a daily planner into your app. This is a tool attendees can use to plan the day before the event.

This will help you plan when and where to go, let you know when to go to the hall to attend lectures, and inform you about any discrepancies in the program. Provide check-in functionality. For many people, waiting in long lines to register for an event is a frustrating experience. In fact, it was a change for many participants. If you don't want to lose participants for this reason, you should consider adding check-in functionality to the app itself. Attendees can use this to register for the event.

These are some of the most effective ways to make your event mobile app more appealing.

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