Hardcastle Restaurants Rely Heavily On Digital

Hardcastle Restaurants, a master franchisee of McDonald's India (West and South), has been working on several digital initiatives over the past decade. And the results are obvious to everyone. Sales increased. Consumers are more satisfied than ever before. And the new ones are also environmentally friendly. Learn more about these digital initiatives that are changing the landscape for Hardcastle restaurants.

Self-order kiosks are very popular. 

Now it had to work. After having fun at a kiosk, who doesn't want to wait in a long line and order silently? McDonald's India has made the ordering process very simple. To start, you must first touch the screen. You can then choose your food and drinks. Then, just click on what you want to buy, be it a burger, fries, or a wrap, and everything will be added to your shopping cart, just like the shopping process on an e-commerce site. You can also customize your burger here. If you want to save mayonnaise or add sliced cheese, you can do that at the kiosk as well. Also, once you order at the self-ordering kiosk, it's too easy to order again next time. In-store discount app

If you're always looking for sales and discounts, we understand. Who doesn't want good value for money? And it always feels good to get a little more. wrong? Therefore, Hardcastle Restaurants, the master franchisee of McDonald's India West and South, also launched the McDonald's app this year. Before you get confused, let me clarify that the McDelivery app and the McDonald's app are two different apps. The McDeliver app allows you to order McDonald's apps. However, the McDonald's app is different. It's mainly about dinner. If you're at a McDonald's restaurant, we recommend opening the McDonald's app and clicking on Offers before ordering. You will receive an offer customized just for you. You can redeem it within the next 10 minutes. In addition to offers, you can also get up close and personal with the brand through the McDonald's app. This app directs you to the McDonald's app. It contains almost everything you want to know about the brand, including where the ingredients come from. Are vegetable dishes and non-vegetable dishes different? All of it. Play while you prepare the meal. 

It's not like McDonald's takes more than a few minutes to prepare your order, but it's still a good thing they're busy. Every restaurant in Experience of the Future EOTF has a tab with tables where you can play games. It is especially popular with children and young people. There are also wireless chargers available. Just in case your phone battery dies. Overall, McDonald's is taking many steps to catch up with the truly digital generation. Everyone is on the phone all the time. We live on mobile phones. We order food, pay, book taxis, get medicine, play games, watch movies, listen to music—all done through the phone. It was only a matter of time before quick-service restaurants like McDonald's developed digital ideas to appeal to their customers. In fact, McDonald's India was one of the first industry members to launch so many digital initiatives. The scene will only get better in the future.

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