Arkstore Enterprise Fair Trade Strategies For Food And Beverage Companies

Fair trade strategies for food and beverage companies: introduction

In 2005, the global Fairtrade market broke the 1 billion Ethereum hurdle and has recorded significant growth since then. In 2009, its estimated value reached €3.4 billion, and this level of development makes it one of the most promising trends for food and beverage manufacturers, especially given the increasing pressure on corporate and social responsibility. It has become.

Features and benefits

* Assess the growth potential of key markets in developed and developing countries.
* Explore the evolution of established fair trade product categories through case studies and individual product evaluations.
* Identify new product categories that offer significant development opportunities in the fair trade market. * Understand the advances that private label products have brought to the fair trade market and assess the potential threats to branded products.
* Identify the key challenges facing food and drink in the fair trade sector and benefit from insights that help address these challenges. The global retail market for Fairtrade-certified products grew at a cumulative rate of 32.5% from 2004 to 2009. Given the relatively mature state of the overall Western food and beverage market, this represents a significant growth opportunity for manufacturers and distributors.
If the main Fairtrade retail market (tracked by FLO International) matched the per capita sales of Ireland, which has the highest penetration rate, the value of the Fairtrade market could reach €25 billion.
Developing and implementing a reliable and sustainable Fairtrade strategy can no longer be done in isolation but must be fully integrated with other important considerations, such as corporate policies on the environment and health.

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