Amazon Launches A Live Streaming Bundle For Users

Amazon is in talks with popular TV channels and networks such as AMC and ESPN for live streaming content.

The streaming industry has become more competitive over time. Previously, every TV viewer relied not only on satellite TV but also on premium cables and channels. Netflix is currently the market leader, with the largest market share not only in the domestic industry but also around the world. The company faces stiff competition from Amazon's Prime Video and Hulu. Therefore, the world's largest online retailer is interested in expanding into the television industry.

Online retailer Prime's loyalty program has been one of the main reasons for the company's rapid growth. Amazon Prime membership costs $99 for one year and includes free two-day shipping on millions of items and free access to his audio and video streaming services. Amazon.com is in talks with multiple TV networks to obtain licenses to stream live content to streaming subscribers, according to people familiar with the matter. As AMC CEO Josh Sapan noted during the fourth quarter earnings call, negotiations are underway regarding the introduction of live content. He said Jeff Bezos and his company are in talks with the network about a possible partnership. ESPN CEO John Skipper mentioned a similar fact.

Last year, Amazon announced some good news for Prime members. We've expanded Prime Video to include original programming and content from popular channels like Comedy Central, Showtime, and Starz, as well as several other networks, including ESPN. As Amazon negotiates with cable TV companies, it could become more interested in live streaming its network in the form of thin bundles, the people said. Skipper explained that if his company were to participate in the deal, which includes offering an over-the-top streaming service, it would also be part of a bundle with other Disney networks.

Without a doubt, Amazon has been doing very well with its own streaming service and the recent expansion of its original programming space. His extensive library of on-demand video content includes two of his Golden Globe Award-winning sitcoms.

Online Internet TV services have long since replaced poor traditional cable TV. If Amazon succeeds in launching a live TV streaming package, it will be game over for traditional TV companies. All in all, it ends up offering just about everything a cord cutter would initially dream of, short of just being an Internet service.
 

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