Aarkstore Enterprise Ethical Food And Beverage, Personal Care, And Household Products In The United

Ethical food and beverages, personal care products, and household products from the United States. Conscientious consumption and corporate responsibility in the new economy, 2nd edition

Release date: October 1, 2009

Number of pages: 348

Despite the economic downturn of 2008–2009, ethical food continues to be on the market, especially in contrast to the relatively stagnant conventional food market. In fact, many reports show that consumer demand for products that are environmentally friendly and meet natural, organic, local, humane, and fair trade standards is steadily increasing. Leading marketing companies and retailers are offering more ethical products, increasing their commitment to corporate responsibility through energy-efficient "green" facilities and sustainable business practices, and linking marketing efforts to relevant causes. By strengthening, we are increasingly taking advantage of this trend.

Market progress is supported by continued strong consumer demand for products that are perceived to be healthier and safer. According to the February 2009 Packaged Facts Consumer Survey, approximately one-quarter of U.S. adult shoppers frequently purchase certified organic food or beverage products, and one-third typically Even in the midst of an economic recession, people are willing to pay more for organic food. Using exclusive consumer data from this survey, this report examines food and non-food purchasing trends, as well as the attitudes and demographics of ethical product buyers.

This report builds on the analysis presented in the previous edition and also examines the key issues and trends impacting the market in two categories: food and beverages and non-food. The latter includes personal care products (cosmetics, skin care, hair care, etc.) and household products (paper products, diapers, detergents, cleaning products, light bulbs, etc.). Coverage includes historical and projected retail sales estimates from 2005 to 2014, case studies of leading marketers and retailers, and trends in new product development and competitive positioning. We also cover government regulations and certification bodies, mergers and acquisitions, retail trends, green demographic profiles, international trends, and more.

Additional data sources include Information Resources, Inc.'s InfoScan Review for mass market channels, Product Launch Analytics data for tracking new product launches, and Experian Simmons data for profiling consumer attitudes and product purchase behavior. And so on. table of contents:

Chapter 1: Overview

Scope and methodology

Focus on food and non-food products. 

How to report

important ethical issues

international trends

Organic farming more than doubles

Ethical consumerism, especially in developed countries, 

Ethical consumerism is strong in the UK. 

Global ethical products reveal the top 5,100

US market size and composition. 

Retail sales of ethical products reach record levels. 

Food and beverage categories dominate retail sales. 

The Natural Foods Channel Generates Almost Half of Retail Sales

Figure 1-1: Ethical retail sales in the United States by category, 2005 and 2009 (percentage)

market outlook

Aiming for a more environmentally friendly administration

LOHAS: A strong and growing consumer base

Consumers expect corporate responsibility. 

Consumers are willing to pay more for sustainability. 

Large companies are also becoming more involved. 

Marketing is gaining momentum. 

Steady sales growth is expected until 2014. 

Contest overview

Top marketer of ethical products

Acquisitions lead to integration and reliability issues. 

The most ethical companies and brands

Every year, more than 2,100 new U.S. products make ethical claims.

A new product claims to use organic, natural lead. 

Figure 1-2: Top 10 ethical claims by number of ethical product launches in the United States in 2005, 2008, and 2009.

Natural supermarkets set the pace. 

Consumer Overview 3 out of 4 consumers believe that businesses should act ethically. 

More than 1 in 3 buyers are willing to pay more for environmentally friendly products. 

Financial setbacks inspire us to do the right thing.

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