7 Reasons To Use Specialty Coffee In Your Cafe

Wondering if you should switch to specialty coffee in your business? Here are not just one, but seven reasons to use specialty coffee in your cafeteria or restaurant. Specialty coffee is becoming more and more popular! How does San Leandro Café use specialty coffee, and how has it contributed to its success?
I'll tell you everything!
Demand and the market for specialty coffee are in full swing. 

In the past two years, 12 specialty coffee roasters and more than 40 specialty coffee stores have opened in San Leandro.

Without a doubt, this is a very dynamic market full of opportunities. There is an audience that appreciates the quality and origin of coffee and is used to drinking specialty coffee.

Once that happens, it's very difficult to go back and consume bad caffeine. You can also find more amateur people and communities in San Leandro, depending on the area. Locals from the creative world and those who have lived abroad, professionals who already know the product, and, of course, tourists who like to drink wine. Good caffeine while on vacation.
Using specialty coffee is sustainable, and it attracts customers. 

From the farm to the cafeteria, specialty caffeine requires little to no chemicals. Make choices carefully and responsibly to become a more sustainable company.

A local coffee roaster is committed to sustainability.
Purchase packaging materials (recyclable, 100% compostable). 
water and energy systems;
Find suppliers (groceries, milk, pastries, etc.) in km0.
Offer and promote vegan options and seasonal products (including coffee). There is a discount for those who have their own mug! Sustainability isn't just good for the planet; it's also good for sales. We are increasingly aware of the importance of responsible consumption, and it starts with your first cup of coffee in the morning.
Attract, motivate, and retain employees. 

Is it trendy to become a barista? Maybe, but please look forward. Working with specialty coffee requires a lot of knowledge and learning, which is what makes becoming a barista so interesting. For people who love hospitality, working with high-quality products is a great motivation. It's up to you!

With specialty coffee, we hope you can attract great baristas, whether local or foreign, to add value to your business.

versus my experience in London or Berlin, where the specialty coffee culture is much more advanced.
Your knowledge about social networks
Specialty Coffee Community Membership...

Employees are your most important resource.
Improve your image and attract customers to support your business. 

Specialty coffee purchases, consistent implementation, and marketing (branding, visual merchandising, RRSS, events, collaboration with suppliers, customer service, etc.) have a positive impact on the company's image and attract not only fans of good coffee. but all kinds of people. Target group:

If you know the “code” for specialty coffee, you won’t have to worry about paying extra.
Buy something other than coffee. 
Please visit the cafeteria more often.

When we visit a San Leandro coffee cafe, we also pay for location, service, beauty, and more. This feeling of belonging to a particular social group gives us a sense of satisfaction. And we will share this experience with friends, acquaintances, and within our network.

What other benefits do you have? Specialty coffee allows you to sell more derivative products. 

Take advantage of the opportunity to sell suitable derivative products that can charge more depending on your location, concept, and scale.

{Good}Food: pastries, dishes, cakes, snacks... (and gluten-free and vegan dishes, of course). 
Other drinks (tea, homemade lemonade, kombucha, etc.)
Coffee beans
Ingredients for making coffee at home
Merchandising
handmade products
reusable cups and sustainable accessories,
books, plants, etc. Special coffee gives you more freedom. 

Handling "commercial" coffee requires little flexibility and a lot of effort. Because you sign a long-term contract without being able to change roasters or choose machines—basically, the opposite of specialty coffee.

Not only does it give you the pride of serving great coffee in a variety of ways, but it also gives you the freedom and creativity to benefit you and your business.

Select tools
Order different types of coffee. 
Sometimes I buy other roasters as "guests." 

Varying the type of coffee is interesting for both baristas and customers who want to try new flavors. Plus, as an owner, you don't have to be tied to a fixed supplier for years.
Otherwise, you risk being left behind. 

You probably already know the benefits of using Specialty His Coffee in catering settings such as restaurants, cafeterias, or events.

Specialty coffee establishes, attracts, and enhances the value of your business. Coffee is becoming less of a convenience and more of something to truly enjoy. More and more people are appreciating the quality, production area, cooking method, etc.

If I don’t catch the train, will I be left behind, and will my business suffer?
There's no surefire answer, but in the world of hospitality, one of the keys to success is staying on top of trends.

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