6 Must-Have Features For B2b Ecommerce Web Design And Uae

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In business-to-business (B2B) e-commerce, the primary goal is to facilitate purchases. We operate in a professional environment where the purchasing process is very different from that of the consumer. It needs to be quick, simple, and as adaptable as possible to each customer. Discover 7 important features that will increase your sales with UAE eCommerce web design.

When developing a B2B e-commerce store, you need to consider your customers' buying habits and the information they request before and after a purchase. Although each company has its own way of working, there are some basic points that can help improve sales and customer relationships.

responsive design

The idea that whenever we shop professionally, we're always face-to-face with someone behind a computer screen is becoming less and less true. Like all consumers, professionals also use various devices to purchase the products they need. Product and price research can start on your phone or tablet and end with a fixed order on your PC. Therefore, it's important to adopt a "responsive" e-commerce web design that adapts to the characteristics of each medium and takes advantage of them to facilitate purchases.

fast delivery

B2B customers are busy professionals with little time to shop. If your catalog is extensive and contains many options, you should display the options so that shoppers can make multiple selections so that their carts fill quickly. For exchange orders, it is common to give the customer the opportunity to repeat the previous order.

price per customer

When developing a B2B e-commerce website, it is important to adapt to customer characteristics. The customers who place their first order are not the same people who continue to purchase for years. In general, prices should be adaptable to the customer's age, purchase frequency, and desired quantity.

Request for quotation

Among experts, the price may depend on other very important factors and must be evaluated on a case-by-case basis. In such situations, it is better not to limit yourself to fixed prices on your website but to leave the opportunity for customers to place specific orders and request a quote. Proper budget management helps you complete firm orders and earn customer loyalty.

Product Search

With catalogs containing many products, good search functionality is essential to help customers quickly find the products they want to purchase. In addition to a good visual representation, ensure that searches return the requested information and that all data that users use in searches (e.g., revenue codes, internal references, colors, sizes, etc.) is valid. is needed.

Users and permissions

In corporate purchasing, it is common for multiple people, various agencies, personnel, and departments to be involved in the purchasing process. One department may make product selections, but another department makes final approval of the order. In these cases, it is practical to give different permissions to different B2B commerce users so that your store can adapt to your customers' internal purchasing processes. By creating different permissions for different user levels and actions, you can customize and improve the customer experience when purchasing products with his e-commerce website development in the UAE.

Integration with business ERP A fundamental point of B2B is the connection with his ERP system, which is the digital nerve center of the enterprise. This link allows you to automate ordering in your product catalog and online store. Proper integration with the digital processes already in place within the company is essential. Otherwise, manual work will increase as more orders come from the B2B side. We recommend choosing Magento 2 as your reference platform for B2B eCommerce.

The paid version of Magento 2 includes many of these features, and the free version makes them available through additional modules. The flexibility of Magento 2 allows you to adapt the purchasing process to each company's business characteristics, giving you a reliable, robust, and ready solution that you can grow from the beginning.

If you would like to learn how to implement B2B eCommerce web design in the UAE with Si3 Digital, please visit our website.

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