5 Live Streaming Ideas For Real Estate Companies

One of the most important aspects of content marketing is video. This is one of the biggest trends in social media and digital marketing this year, with more people than ever choosing to access information this way. Combined with social media sites like Facebook, it's no wonder live streaming is becoming an increasingly popular marketing tool.

The real estate industry is one industry that has successfully embraced this idea. Virtual real estate tours have become one of the most popular ways for real estate professionals to market themselves these days due to the pandemic, but most agents aren't taking advantage of the technology's full potential. One of the biggest challenges they face is a lack of preparation and suitable materials to produce live video.

There are three main live streaming channels you should target for your real estate business.

Facebook: Facebook is currently the most widely used site for live streaming in general. Facebook Live allows you to live stream from your profile to the news feeds of all your followers. It has a simple interface and allows users to join live from their smartphones or computers. Instagram: If you want to get the most engagement from your posts, Instagram Live is the way to go. Not only is this a useful tool for communicating with potential home buyers, but you can also invite others directly to your feed.

YouTube: YouTube's live stream feature allows him to create content that he can later publish directly to his website. This ensures that they are archived and accessible to those who missed them.

However, just broadcasting live on these channels is not enough. It's important to be aware of how to incorporate live video into your regular real estate activities. That's why we've compiled a list of suggestions to help you get the most out of this technology. please look...

1. Open house meeting

Touring a property for sale or rent in person creates a live-home experience that potential buyers can view online when they can't be there in person. You can also add value to the show by providing comments. However, don’t forget to announce your virtual visit on your online platform well in advance of hosting your open day.

2. Show around the neighborhood. 

The area in which a home for sale or rental is located is very important. No one wants to buy a home in a dangerous area, so it's the real estate agent's responsibility to educate homebuyers about the safety of the area. So, tour the market neighborhood and see what life is like at different times of the day. Highlight local amenities such as parks, playgrounds, and small businesses.

3. Hold a live auction. 

Auctions have their own excitement, and anticipation has its own charm. So why not film the entire process?
4. Promote your local restaurant, café, or bar. 

Local businesses in your area help people become more familiar with the area. While it's common to choose someone with a large following on social media, introducing someone who is unique and relatively new is also a successful strategy.

5. Plan a giveaway or contest. Contests and prizes are popular right now and can help you gain momentum. Video the moment you announce the winner. By supporting your community, you can spread the word about your brand and get the exposure you want. So, if you want to build organic momentum, live streaming of real estate viewings is one of the most profitable social platforms. Introducing this technology into the real estate business will be a huge step forward. Supports communication with related parties.

Home hunting has become even more convenient for homebuyers thanks to virtual property viewings. According to them, this idea will save you time and money and help you make an informed decision before buying a home. The author of this article is an expert with extensive experience in the field of digital marketing and is currently affiliated with Proxgy. The authors are experts in writing on topics such as virtual travel, online video shopping, and digital marketing.

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