5 Effective Email Marketing Tips

Pharmaceutical Published on

Email marketing is a very powerful and cost-effective tool for promoting your business. However, there are many things that can hinder the success of an email marketing campaign. The following tips will guide you on how to do effective email marketing and achieve great results.

Over the past few years, studies have continued to show the benefits of email marketing for businesses: low costs, high conversion rates, and detailed tracking are important features. But email marketing is not just a tool for advertisers and e-commerce. Consumers understand the difference between spam and consent-based email, and many consumers are embracing consent-based email marketing as the best way to direct mail.

The good news is that most people who receive emails with consent open 78% of them on average.

According to Jupiter Research, an effective email marketing campaign can generate 9x the results and 18x the results of broadcast emails. But crafting an effective business email is both an art and a science. Here's a list of things to keep in mind, potential problems, and effective solutions:

1. Pam! Pam! Pam! I don't need Viagra!

The average consumer receives over 300 emails per week, 62% of which are spam. It's no wonder society is so hostile to the industry. But spam filters, large folders, and "spam reporting" features help consumers feel more confident about spam damage. In 2003, 89% of users said spam was a major problem, but this number dropped to 85% in 2004 as the use of anti-spam tools increased.

So what do you do to become an effective business email marketer? One tip is to remind your customers to add you to their Safe Sender list. The second and most important strategy is to make sure your email marketing service provider is in good agreement with your ISP. This will ensure that your email marketing campaign lands in your customers' inboxes and not in their spam folders. When choosing email marketing software, make sure the company has an anti-spam policy and adheres to Can-Spam guidelines.

2. Image and format:

How bad are my emails? Failed email campaigns are a growing concern among email marketers, especially as some companies and online email providers ban images to prevent spam. In fact, according to ClickZ research, 40% of email marketing messages sent to your inbox are "broken."

This happened during the beta test of Eliteweb.cc because the recipients were using a very secure email program for a Canadian government agent. The solution we found is one of our biggest competitive advantages.

Eliteweb.cc's job is to deliver all email content sent to a secure location on the website (only the original email recipient can access it thanks to encryption technology that automatically authenticates the user's identity). This technology also ensures that you can track user behavior, even if they are reading your email campaigns from a secure internet location.

3. Personalization and Relevant Content:

In business email, one size does not fit all.
A recent DoubleClick study showed that email users are 72% more likely to respond to a commercial email if the content is based on specific interests. These statistics show the importance of allowing users to select their own interest groups and control the commercial emails they receive. Research shows that the most popular interest categories are coupons and home goods. But your coupon is worthless if the user opens the email. Users in the study said the most compelling reason they opened a business email was the name in the "From" column. Therefore, it's a good idea to make sure your company name is clearly written there. Another important issue is the "topic" list. Users ranked paid offers and exciting news as the most exciting topics, followed by new product announcements and free offers.

4. Click-through and conversion rates: Give me money!
So the user has opened your email and read its content. Great. But where can I buy it? There is good news here. First, customers are more likely to buy directly from a business's email campaigns. One in three users in the DoubleClick study bought something by clicking on a link in an email. Another 42% clicked on the email link to learn more and then purchased the product. Second, online coupons are growing. 73% of consumers have purchased online coupons, and 59% of consumers have purchased online coupons.

From an industry perspective, the top segments are travel, hardware/computers, electronics, apparel, food, home, gifts/floral, and sporting goods. All companies that send commercial emails in this category say that 71% to 80% of the recipients buy their products through email campaigns.

If your company does not belong to any of these industries, there is no need to worry. The overview of email marketing changes is getting clearer every day. The sales-to-sales rate has increased nearly 30% since 2004, and the order rate per email sent has increased 18% since last year.

5. Statistics Tracking:

Who are my top customers? Email marketing is a popular tool in an effective CRM, and it's about time businesses became more aware of it. First, if your provider's business email service doesn't include fast, accurate follow-up, you're doing it wrong. Real-time tracking is now an industry standard, and it's valuable because you can see exactly when a user opens an ad, clicks on your link, and makes a purchase. Researching your users will help you improve your content so that each campaign works better than the last (some email providers can also compare campaign performance).

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