4 Rules For Web Design To Rank Higher In Search Results

Of course, the idea of creating a great, visually appealing, and highly functional website is all about attracting as many visitors as possible. But what about the basic rules for getting traffic to your website from basic search engines? The answer is SEO, or search engine optimization, of the websites she creates and designs for her clients. There's no doubt that web design makes a big difference in the eyes of your visitors, but it's good rankings that really help you attract visitors from search engines. Yes, good ranking means showing up at the top of search results and enticing web users to click on your links. Below, we will explain the most important rules of web design that will help your website rank higher and get more visitors.

Make navigation search engines easier to use. 

That's the first rule. If you aim to reach the top of search engine results, be aware of how search engines behave. Search engine crawlers do not identify Flash objects, so using Flash to navigate websites is not recommended at all. Therefore, use CSS or JavaScript to embed fancy elements on your website. Don't use Flash to improve your rankings. Keyword placement

You definitely need to place your content with lots of keywords and related key phrases so that users can discover what they are looking for on your site. However, placing keywords in important areas such as page titles, meta tags, and descriptions will further increase your website's visibility in search engines. When thinking about SEO, choosing your keywords accurately is very important.

Handles the image's alt attribute

You should remember the image ALT attribute and use it wisely for all images included on your website. In fact, the ALT attribute is required in addition to the content so that Google and other search engines can read and find the image. Search engines read an image's ALT attributes to determine its relevance to the search term or keyword and rank it. It also helps index and rank images in purely image-based search engines such as Google Images. Update your website over time. 

No matter what type of website you have, you should regularly update your website by adding new content, new images, or slightly changing the icon, title, or call-to-action tagline. Search engines rank websites that are constantly receiving new content higher. This indicates that the site is active, heavily read, and updated with consistent traffic entries.

Combining all four tips, we can conclude, in simple words, that the design of your website should aim to help your content be found by search engines. From a web design perspective, it's important to create a structure and embed elements (content, images, and CTAs) that are intuitive and easy for users to use. The more Google monitors his website and brings in a large number of visitors (minimizing the bounce rate), the better his page rankings tend to be.

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